What is web copy?
Web copy, or the text on your website, is the core of your site and of your visitors’ experience. Copy is the heart and soul and it can make or break your site's goals.
Writing for the web is different than writing marketing copy for print media. Paragraphs need to be short, and sentences punchy. There is room for personal voice, but it needs to be contained within a straight-to-the-point style that won't lose your readers. After all, the rest of the internet is just a click away.
What is web content?
Web content includes the images and videos that surround your text, providing additional information to visitors in a compelling, visual. This sort of content also serves to break up large blocks of text and make your site easier to navigate and more appealing to visitors.